Back To Earth
Interactive Experience/IP Strategy
A groundbreaking story experience, BACK TO EARTH invites participants to immerse themselves in a multi-platform, near-future world that has been transformed by blockchain and cryptocurrency technologies –– unleashing great power and promise while awakening terrible and destructive forces.
We partnered with Blockspace Media for this first-of-its-kind content-based cryptocurrency project. In addition to the interactive experience, we developed the brand/PR/IP strategy with 3Six Media and Jive PR+Digital, and the graphic novel/animated series with comic experts, M2.