Tweet Human beings construct narrative. It’s what we do. We impose meaning and cause and effect on events. We say, this happened and then because of or it, that happened. We do it even when it’s not true—which is how places like Vegas stay in business. If you’re flipping a coin, and it comes up [...]

Tweet (Maureen McHugh) This is part one of a six part post based on a talk I gave at Duke University. Check back on Wednesdays for subsequent posts. I write transmedia. Or crossmedia. Or ARGs. As transmedia/crossmedia/ARG producers, we take narratives and spread them in pieces across multiple platforms. We tell part of the story [...]

Tweet It’s funny, but stories on the internet often evoke stronger emotions than stories on television and movies. That’s not to say movies and TV don’t make people feel. Field of Dreams probably made more men cry than all the funerals the year it was released. It’s my sense that people feel that interacting with [...]

Tweet Here’s a nice @Tubefilter writeup of our Transmedia/Hollywood Panel:  Hollywood Asks ‘Are ARGs Always a Promotion?’