Tweet (Originally posted at Transmedia Coalition) It’s 2013, and Second Screen is all around us, touted as the Next Big Thing. All of the major broadcast networks seem to have some sort of second screen sync app now, by which you can get “extra” content on your smartphone or tablet while you’re watching your favorite [...]

Tweet (Originally posted at Transmedia Coalition) Movies are dead.  TV as we know it is dead.  Print is dead.  Or at least that’s what everyone in entertainment seems to think.  But we know the truth, right?  None of these media are truly dead.   They’re simply evolving yet again.  Back when VHS tapes went the way [...]

Tweet This is a walkthrough of the Mime Academy Mini-Experience. Use it only if you get stuck. (UPDATED: 1/6/13) Start: Once you enter your information and click the Submit button, check your email inbox. Momentarily, you’ll find a message from Colette-Therese Fromage, the headmistress of the International Mime Academy. Clicking the link at the bottom of the [...]

Tweet Well, this is the obligatory SXSW Panel Picker Post. There are lots of great Transmedia/ARG panels up for voting this year (including three by NMM partners), and here are our favorites, for your consideration: FILM: Transmedia Production: Making the New Frontier – Behnam Karbassi (No Mimes Media) Documenting your Transmedia Project: The How and [...]

Tweet From ARGNet: Our own Maureen McHugh’s no holds barred keynote, complete with a menacing lightning backdrop! Near, far, wherever you are – ARGFest 2010 in Atlanta, GA was a blast. Whether at ARGFest or its virtual Twitter counterpart #PretendARGFest, the annual…(read more)

Tweet A long time ago in an ARG far far away… …a payphone rang. Quite a few payphones, actually. As an integral part of the award-winning I Love Bees Alternate Reality Game, a War-of-the-Worlds-esque radio drama played out on payphones around the world. Players drove miles, sometimes crossing international borders, sometimes braving hurricanes and even [...]

Tweet Why transmedia? Why not watch a movie? Or read a book? Because video games have taught a whole generation that it is possible for the audience—in this case, the player—to interact with the story. The interaction is extensive in video games. Without it, there is no experience. But the story is also pretty limited. [...]

Tweet Conventions are essential to transmedia work. Stories that have shapes familiar to the audience. The damsel in distress. The disappearing person. The murder mystery. Transmedia is also establishing conventions for itself. Many of the conventions of transmedia are borrowed. And many of them are rather old conventions that have fallen out of popular use. [...]

Tweet As I said in Part 1, because the artform takes stories and shatters them into pieces, it’s a lot easier for the audience to put the story back together if it’s a kind of story they recognize. If it’s, in other words, a conventional narrative. So, say, detective mysteries tend to make pretty decent [...]

Tweet Last month, Maureen and I were honored to be part of a day-long series of panels put on by USC and UCLA Film Schools called Transmedia Hollywood: S/Telling the Story. Now, videos of the entire day have become available. You can download our panel, ARG: This is Not a Game…. But is it Always [...]