Comments on: Creating Buzz vs. the Player Experience http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/ News and Blogs by No Mimes Media (and friends) Sat, 03 Mar 2012 16:36:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: ARG Netcast, Episode 123: Xtreme Transmedia!! | StoryForward Podcast http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1231 ARG Netcast, Episode 123: Xtreme Transmedia!! | StoryForward Podcast Wed, 11 Jan 2012 03:30:19 +0000 http://nomimes.com/newsblog/?p=36#comment-1231 [...] MimeFeed http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience [...] [...] MimeFeed http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience [...]

]]> By: Steve Peters http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1201 Steve Peters Thu, 17 Jun 2010 18:35:03 +0000 http://nomimes.com/newsblog/?p=36#comment-1201 Enaxor, Maria and Jon - All great points. It's the interactivity that makes ARGs and Transmedia Entertainment unique, and having a vast online audience just basically watch while some cool event on the ground happens amplifies the issue, come to think of it. Not only do you need to create a good experience for those on the ground, but you need to create a great experience for the vastly larger audience online. And yes, story story story. Even if the hands handing you things are fictional, it won't matter if the story is just, as I so often have heard, a "light fictional wrapper." That's such a cop out. Jon, thanks for the link. Will add you to my Google Reader feed. :) Enaxor, Maria and Jon – All great points. It’s the interactivity that makes ARGs and Transmedia Entertainment unique, and having a vast online audience just basically watch while some cool event on the ground happens amplifies the issue, come to think of it. Not only do you need to create a good experience for those on the ground, but you need to create a great experience for the vastly larger audience online.

And yes, story story story. Even if the hands handing you things are fictional, it won’t matter if the story is just, as I so often have heard, a “light fictional wrapper.” That’s such a cop out.

Jon, thanks for the link. Will add you to my Google Reader feed. :)

]]> By: Jon Cooper http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1200 Jon Cooper Thu, 17 Jun 2010 18:26:43 +0000 http://nomimes.com/newsblog/?p=36#comment-1200 Ello, Great blog post. I really agree with the points here. I've been working in theatre for the past 5 / 7 years where the live aspect is of course paramount. I do worry that with people creating games for marketing purposes the aspect of storytelling is lost. It's story people invest in, characters and most importantly of all conflict. Swag is all well and good, but that swag is better when it's given with fictional hands. Slight plug follows (but still quite relevant) :- With a group of people I've just formed a company that will be focusing on the cross over between live events and ARGs. (Details when things launch) In the meantime I have been writing about ARGs and things on my blog. Would be intregued to get your razer sharp minds on it. www.jon-cooper.co.uk Thanks, Jon Cooper (Hey Rube) Ello,

Great blog post. I really agree with the points here. I’ve been working in theatre for the past 5 / 7 years where the live aspect is of course paramount. I do worry that with people creating games for marketing purposes the aspect of storytelling is lost. It’s story people invest in, characters and most importantly of all conflict. Swag is all well and good, but that swag is better when it’s given with fictional hands.

Slight plug follows (but still quite relevant) :-

With a group of people I’ve just formed a company that will be focusing on the cross over between live events and ARGs. (Details when things launch) In the meantime I have been writing about ARGs and things on my blog. Would be intregued to get your razer sharp minds on it.

http://www.jon-cooper.co.uk

Thanks,

Jon Cooper
(Hey Rube)

]]> By: Maria Alexander http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1197 Maria Alexander Thu, 17 Jun 2010 04:46:32 +0000 http://nomimes.com/newsblog/?p=36#comment-1197 Very well said, Steve. Because when players don't feel like they've Done Something, they no longer feel like players. They're just voyeurs at best. And how boring is that? Very well said, Steve. Because when players don’t feel like they’ve Done Something, they no longer feel like players. They’re just voyeurs at best. And how boring is that?

]]> By: enaxor http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1194 enaxor Fri, 11 Jun 2010 18:58:41 +0000 http://nomimes.com/newsblog/?p=36#comment-1194 Bravo! Thanks for addressing what is becoming an all too often occurance in viral campaigns. I wish more viral game designers would look at AoTH and make that their lead example on how to run a campaign. As a player who was not involved in an actual event, I still felt I was an important part of the whole. In each instance of a "real life" interaction, the "players in waiting" were always rewarded with some small snipet of the action; webcam, phone call, chat, and who can forget the infamous Porta Potty report, by LouMac. But the big payoff, was always the SD cards, they were the most coveted prize, not only did they help move the story, they made the players in waiting, an integral part of the game. Bravo! Thanks for addressing what is becoming an all too often occurance in viral campaigns. I wish more viral game designers would look at AoTH and make that their lead example on how to run a campaign.

As a player who was not involved in an actual event, I still felt I was an important part of the whole. In each instance of a “real life” interaction, the “players in waiting” were always rewarded with some small snipet of the action; webcam, phone call, chat, and who can forget the infamous Porta Potty report, by LouMac. But the big payoff, was always the SD cards, they were the most coveted prize, not only did they help move the story, they made the players in waiting, an integral part of the game.

]]> By: A Call to Action for Alternate Reality Game Developers: ‘embrace the casual player’ « Transmedia Camp 101 http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1193 A Call to Action for Alternate Reality Game Developers: ‘embrace the casual player’ « Transmedia Camp 101 Fri, 11 Jun 2010 13:35:58 +0000 http://nomimes.com/newsblog/?p=36#comment-1193 [...] No Mimes Media co-founder and ARG Netcast host Steve Peters asked developers to concentrate on creating compelling player experiences as opposed to relying on free giveaways to generate buzz. And now, I’m throwing my hat into the [...] [...] No Mimes Media co-founder and ARG Netcast host Steve Peters asked developers to concentrate on creating compelling player experiences as opposed to relying on free giveaways to generate buzz. And now, I’m throwing my hat into the [...]

]]> By: ARGNetcast - ARG Netcast, Episode 123: Xtreme Transmedia!! http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1187 ARGNetcast - ARG Netcast, Episode 123: Xtreme Transmedia!! Wed, 09 Jun 2010 18:51:36 +0000 http://nomimes.com/newsblog/?p=36#comment-1187 [...] MimeFeed http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience [...] [...] MimeFeed http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience [...]

]]> By: Steve Peters http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1183 Steve Peters Tue, 08 Jun 2010 05:49:32 +0000 http://nomimes.com/newsblog/?p=36#comment-1183 <a href="#comment-1179" rel="nofollow">@Jonathan Waite</a> It's not even just the ARG producers who need to hear this in relation to the ARG community, it's the agencies and everyone else who seems to be jumping on the bandwagon targeting the public at large. Now, that's not to say I don't appreciate a good t-shirt cannon on occasion. :) @Jonathan Waite It’s not even just the ARG producers who need to hear this in relation to the ARG community, it’s the agencies and everyone else who seems to be jumping on the bandwagon targeting the public at large.

Now, that’s not to say I don’t appreciate a good t-shirt cannon on occasion. :)

]]> By: Steve Peters http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1182 Steve Peters Tue, 08 Jun 2010 05:46:02 +0000 http://nomimes.com/newsblog/?p=36#comment-1182 <a href="#comment-1177" rel="nofollow">@labfly</a> Thanks, Jan! Here's to hoping transmedia also means transcontinental! :) @labfly Thanks, Jan! Here’s to hoping transmedia also means transcontinental! :)

]]> By: Steve Peters http://nomimes.com/newsblog/creating-buzz-vs-the-player-experience/comment-page-1/#comment-1181 Steve Peters Tue, 08 Jun 2010 05:44:35 +0000 http://nomimes.com/newsblog/?p=36#comment-1181 <a href="#comment-1175" rel="nofollow">@Michael Monello</a> Mr. Monello, how did you manage to pack two great quotables in a single comment?? :) I'll never forget the "spirited discussion" I once had when told I had to basically break the player experience in order to get photos of them in their t-shirt swag. In the end, the experience literally fizzled, and the photog never even got the money shot. Lose/lose. @Michael Monello
Mr. Monello, how did you manage to pack two great quotables in a single comment?? :) I’ll never forget the “spirited discussion” I once had when told I had to basically break the player experience in order to get photos of them in their t-shirt swag. In the end, the experience literally fizzled, and the photog never even got the money shot.

Lose/lose.

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