Here’s a nice @Tubefilter writeup of our Transmedia/Hollywood Panel: Hollywood Asks ‘Are ARGs Always a Promotion?’
STEVE PETERS
Steve began his career as a roller coaster operator, which probably explains a lot. A pioneering force in Alternate Reality Games and Transmedia Entertainment, he has worked on some of the biggest and most successful interactive experiences to date, including Six Minutes to Midnight (Watchmen); Why So Serious ( The Dark Knight); Year Zero (Nine Inch Nails); The Vanishing Point (Microsoft Vista), Dead Man’s Tale (Pirates of the Caribbean II: Dead Man’s Chest) and Metacortechs, an ARG set in the Matrix universe that is widely accepted as the most successful indy ARG to date.
He founded the Alternate Reality Gaming Network in 2002, has spoken at places like SXSW, NATPE, and USC/UCLA Film Schools, has contributed to multiple books and articles on the subject, and has been interviewed by everyone from G4-TV to WIRED to the Los Angeles Times. Past projects have won multiple awards including Cannes Lions Grand Prix Awards, SXSW Web Award, One Show Entertainment Awards and Webby Awards.
Prior to co-founding No Mimes Media, Steve was Director of Experience Design at 42 Entertainment, and Founder of Vital Interactive Media, a multimedia production company that developed music and audio content for television, theatre and computer games/applications.
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