The Seneca Society

Storyworld Expansion

In the not-too-distant future, math genius Doro Campbell is introduced to the Seneca Society: a secretive, technologically-advanced subterranean utopia dedicated to inventing and perfecting the most effective ways to benefit our planet…but she soon finds there is much more than meets the eye going on below the surface.

The Seneca Society is a young adult storyworld created by Rayya Deeb. Seneca: Rebel, released in June 2016, is the first in the book trilogy and features a puzzle on the cover leading to deeper fiction. We worked closely with Rayya to take the story across platforms, developing websites, merchandise, content and social media. The website makes available Seneca-inspired products such as chocolate and jewelry, and the seven in-fiction sites take the story to new levels. Well received and reviewed thus far, The Seneca Society is the first independently published IP to launch with such a developed storyworld.

Imagine Dragons Destination Unknown:
A Hyundai Tucson Experience

Hyundai asked creative agency Greenlight Media and Marketing to change the way people experience music and the all-new Tucson SUV. So with support from iHeart Radio, we produced a once in a lifetime scavenger hunt and secret concert in Los Angeles featuring the platinum-selling band, Imagine Dragons. Superfans were hand selected by the band, driving Hyundai Tucsons to popular sites and hidden gems around LA, solving clues that eventually revealed the location of the secret concert. Fans were treated to an intimate acoustic Imagine Dragons show at the legendary and just re-opened Clifton's Cafeteria. The concert was broadcast live in Times Square and streamed through iHeart Radio's stations and websites.

  • Read about the experience here

Temple Run: Take The Idol If You Dare!

Created by Imangi Studios, Temple Run is one of the most popular and beloved mobile games of all time, garnering over a billion downloads to date. Partnering with Psyop, we recruited Dr. God Comedy and produced a series of commercials aimed at activating the game’s 11M+ Facebook fans. The creature suit was created by the legendary Henson’s Creature Shop and brought to life the game’s antagonist Demon Monkey. Greenscreen footage of the Monkey will also be made available for fans to create their own videos. The series was directed by our own Behnam Karbassi. So, go ahead, Take The Idol If You Dare...

  • Check out the game’s Facebook page for updates here.

Endgame: Ancient Societies

Endgame: Ancient Societies was a new ground-breaking multi-platform experience for Google's Niantic Labs based on best-selling author James Frey's new novel trilogy and soon to be film series. The story revolves around Stella Vyctory, a Las Vegas casino magnate's daughter thrust into preparing for the end of the world. This experience featured hundreds of videos, assets, puzzles, live events, a point-system based website and forthcoming mobile app. Players around the world interacted in numerous ways including creating their own art and participating in social action.

  • Check out the trailer and select content below.
  • See all the content here.
  • Explore the game here.

Almost Human

In a partnership with Storeees, we designed and developed a groundbreaking Tumblr for the latest J.J. Abrams show, Almost Human on Fox. The site is not only striking but features exclusive, highly shareable content, mobile-friendly animations, parallax scrolling and a dynamically populated fan art area rarely seen on Tumblr. The show itself is an awesome futuristic police adventure and we're proud to have worked alongside the show team, network and even Tumblr themselves to create this fan favorite.

  • Check out the walk-through below.

Sleepy Hollow

In a partnership with Storeees, we helped create an experience website for the hit Fox show Sleepy Hollow. The site features a fully functioning cross-platform Google-style map of the town of Sleepy Hollow complete with zooming and navigation. Each week, exclusive video, audio and images were added previewing the upcoming episode. Working with the showrunners and network, the site has become an important part of the new Sleepy Hollow storyworld.

The Following

In a partnership with Storeees, we helped develop a story extension for the second season of the Fox's The Following. The highly stylized Joe Carroll Lives Tumblr brings to life a fictional devotee of the show's main villain through exclusive, very shareable content.

The Threshold

The Threshold alternate reality game was an interactive spy drama featuring the employees of networking giant Cisco as both the characters and the audience. As the first game of its kind for a Fortune 500 company, The Threshold took 19,000 members of Cisco's international sales force on an expansive adventure that entertained, educated, and brought them together as a team to solve creative challenges. Players cracked codes, found documents and websites, and uncovered over thirty different pieces of streaming content. Players were captivated by the story remaining fully engaged for four weeks until they solved the mystery of . . . the Threshold.

  • Experience: 3 weeks
  • Audience: Cisco Sales Force, 89% male but with active female audience
  • Participation: 13,000 participated (nearly 70% of total audience)
  • Views: Over 40,000 views of in-experience Wiki
  • Posts: Over 1,300 posts in in-experience Forum
  • Kudos: Biggest corporate experience of its kind

Cisco's The Hunt

After the success of The Threshold, Cisco again turned to transmedia as a way to entertain and foster connections among the members of its 19,000-strong Global Sales Force. The Hunt was a thriller that took place in locations around the world, and Cisco employees from six continents participated. Players again cracked codes and found documents, but they also contributed content, found a clue in a park in Norway, and interacted across social media in story that played out in real-time. Set in the world of Cisco and highlighting Cisco technology, The Hunt explored new ways to get people to form cross-discipline connections and use newly developed technologies.

  • Experience: 2 weeks
  • Audience: Cisco Global Sales Force
  • Participation: Nearly 9,000 players (50% of potential audience)
  • Global: Over 40,000 views of in-experience Wiki
  • Time Spent: Over 10 minutes per day

Webishades

Are you tired of having to wait to watch your favorite web series? Need more of The Guild? Find you just can't wait to see Squatters or A Good Knight's Quest? Have you got Compulsions? Then you need Webishades! Here's your chance to find out more.

Webishades was a fun transmedia experience that took place across the web partnering with 10 of the top web series creators to bring a wacky product to life. Launched at ComicCon, players could receive a surprise phone call from Felicia Day by solving puzzles involving:

  • "The Guild"
  • "Good Night's Quest"
  • "Compulsions"
  • "Squatters"
  • "Bumps in the Night"

Slick

Slick is a transmedia experience that uses film, live events, and digital to immerse its audience in the story of Ian, who finds the lost by travelling through mysterious portals leading to a strangely empty alternate world, each trip increasing the risk that this time he won't be able to find his way home.

  • Selected as one of top 5 projects presented at the Power to Pixel Cross-Media Conference.

Cisco's A Matter of Time

Part comedy flick, part adventure game, part IQ challenge, this high-paced story lets you drive the action within an interactive Hollywood-style sitcom.

  • In order to hold the attention of a busy audience who've seen more than their share of "infotainment" platforms, Juxt Interactive decided to develop a new kind of learning tool. A Matter of Time was an immersive role-playing game (RPG) rendered in a Hollywood-style sitcom with real Cisco employees invited to help a fictional Cisco sales team win the contract of the century. Throughout the experience, informative dialogue and interactive challenges were incorporated covering topics like cloud computing, collaboration, and core products and services, while keeping the audience entertained.

USC/Hybrid High's i4

Hybrid High is an experimental high school emphasizing science, technology, engineering and mathematics. What better place for an immersive experience where students learned everything from the fundamentals of chemistry, astronomy and rocket science, to code-cracking, and spectral analysis through. They were led by a crack team of super spies who communicated with them through videos and forum posts, Facebook, Twitter, text messages, phone calls. Students participated in on-campus challenges and took special trips to SpaceX and the California ScienCenter. Then they turned around and used those skills to thwart a secret organization and save the Curiosity Rover from destruction.

  • Experience: 8 weeks
  • Adoption: Over ¼ of total audience engaged

Six Minutes to Midnight

(Fourth Wall Studios)

To promote the release of the feature film Watchmen, Six Minutes to Midnight introduced a unique phone/web interactive platform to immerse the user in the world of the film and reveal exclusive stills and clips from the film.

  • On the site, players would receive a phone call from Rorschach, who would show them an inkblot and ask them what they see. When players replied, the site would update in real-time reflecting their answer. Using a proprietary voice-recognition and artificial intelligence system, each user's experience was different, tailored specifically to their answers.

RIDES

(Fourth Wall Studios)

RIDES is storytelling without boundaries. It's an interactive platform that gives viewers unique access to their favorite characters on screen, by phone and over email. By connecting with the audience across their devices, RIDES draws them into the action and passive viewers become active participants in the narrative.

  • Multi-platform touch points deepen the connection to the story and create dynamic interactions that bring the content to life. Over the course of two years Behnam, Steve and Maureen, along with the entire Emmy-winning Fourth Wall Studios team developed this groundbreaking storytelling platform, dozens of pieces of original and branded/co-produced content and a companion app.

Dark Detour

Multi-platform Horror Anthology

Dark Detour is a Halloween horror anthology series told in real-time through social media and more. Happening every year in the days leading up to Halloween night, you’ll virtually travel in real-time with our hapless victims as they descend deeper and deeper into a place from which there seems no escape.

  • For more info on the experience, check out the site.

Outliers

TV Series with extensions

Outliers follows 20-somethings, Kat, Josh and Cameron, as they investigate paranormal mysteries submitted to them via their real world blog, StrangeNet.

Kat, Josh, and Cameron explore paranormal mysteries that Josh uncovers through his cult video-podcast, StrangeNet. Sometimes aided, sometimes hindered by a shadowy government agency, the trio's secret weapon is the vast hivemind of the internet. Set in the world of online dating, conspiracy theories, hookups, mash-ups, and hackers, Outliers is fast paced, scary and compelling. Each week sees the team investigating a stand alone paranormal mystery as they juggle their complicated love lives. Think Fringe for 20 and 30 somethings.

  • FORMAT
    • Female/Male, Ages 18-24
    • Open-ended procedural
    • 44 minute episodes
    • First season 13 episodes
    • Companion websites and app content
  • Coming Soon.

Booker's Brain

VR Series

Suffering from Locked-In Syndrome after a tragic accident, Booker Roarke, with the help of his devoted girlfriend, uses an experimental interface to escape his physical limitations and tap his consciousness into the internet. This new-found mobility soon ascends into unmatched freedom as he explores the vast reaches of pervasive computing, social media, and the world wide web. In a wi-fi world where everyone and everything is "connected" with ubiquitous smart devices, Booker comes to realize the true and chilling power of the 21st century tech we have in our pockets.

Inspired by real science and events, Booker's Brain is a thrilling and thought-provoking exploration of emerging technology, the scope and scale of social media, and the innate risks of digital privacy in the information age. Mixing the classic suspense and claustrophobia of Rear Window with the thrills of Michael Crichton, Booker taps into our fears about the pervasive and often invasive reach of technology, and explores the fascinating implications of a "connected" society powerless to protect itself from those few granted access behind the curtain of code.

  • Created by Steve Peters and developed in partnership with Joe LeFavi at Quixotic Transmedia, NMM has designed Booker as a truly cross-platform experience. This property will offer a global audience new ways to connect and interact with fictional characters and events. Booker's Brain will incorporate innovative platforms as dynamic storytelling tools, challenge traditional business models, and ultimately set the bar for transmedia narrative design for years to come.

  • FORMAT
    • Audience: Young/Adult (M/F 16-34)
    • Sci-Fi Thriller
    • Episodic Procedural
    • 7 minute episodes
    • First season 13 episodes
    • Real-time extensions and interactive content in between episodes
    • Real-world immersion that blurs the line between reality and fiction
    • Branded entertainment and product integration opportunities galore
  • Coming Soon.

Terminator Genisys: The YouTube Chronicles

(Paramount Studios)

Jay Bushman was the writer of Terminator Genisys: The YouTube Chronicles, a multi-part YouTube and VR/360 video series featuring Arnold Schwarzenegger, Lilly Singh, Toby Turner, Machinima, and a host of YouTube celebrities, to celebrate the launch of the film Terminator Genisys.

A new Terminator is sent from the future to the present day to hunt down and destroy a new threat – YouTube stars who will become important figures in the future human resistance. The YouTubers must band together to defeats a killer machine that looks like one of their own, and they’ll need the help of a powerful friend - the original T-800, played by Arnold Schwarzenegger.

The Lizzie Bennet Diaries

(Pemberly Digital)

The Lizzie Bennet Diaries is the groundbreaking multiplatform adaptation of Jane Austen's "Pride and Prejudice". Jay Bushman was the Transmedia Producer and a member of the writing staff, overseeing all interactive and transmedia elements to the story, in addition to writing several episodes of the show.

The show was honored with an Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program. The show is the first YouTube series to win a Primetime Emmy.

The show also won the IAWTV Award for Best Interactive/Social Media Experience, and Streamy Awards for Best Interactive Series and Best Comedy Writing, and was nominated for Best Digital Series by the Producers Guild of America.

The Lizzie Bennet Diaries compiled over 70 million YouTube video views (and growing), launched a record-breaking Kickstarter campaign, and inspired two sequels and a dozens of other shows using the same model.

Welcome to Sanditon

(Pemberly Digital)

Jay Bushman was the Executive Producer, Co-Creator and Co-Showrunner of Welcome To Sanditon, the follow-up mini-series to The Lizzie Bennet Diaries. Based on Jane Austen's unfinished novel "Sanditon".

A groundbreaking experiment in incorporating user-generated content into the main story canon, Welcome To Sanditon invited the audience to create their own characters to populate the fictional town of Sanditon, California.

In the first weekend, fans created over 600 in-story twitter accounts to role-play their lives in Sanditon. And hundreds of them continue to play, long after the miniseries concluded.

Game of Thrones, Season 2 Home Video Release

(Campfire NYC/HBO)

Jay Bushman was Creative Lead for CampfireNYC's Game of Thrones Season 2 DVD and Blu-Ray release campaign and live event.

Fans were invited to record their own renditions of the Oath of the Night's Watch, led by Jon Snow (voiced by actor Kit Harrington) and then have their voices mixed together with a chorus of others as the soundtrack to an exclusive trailer.

CampfireNYC staged and immersive launch-night event at the Union Square Best Buy in New York City, with live Game of Thrones music performed by YouTube star Jason Yang, food from Inn at the Crossroads - the leading GoT fan-run blog, cookbook, and the live creation of a life-sized Direwolf ice sculpture, a gallery of props from the shows, and exclusive giveaways and prizes.

Airship Dracula

(Fourth Wall Studios)

Airship Dracula radically reimagines a portion of Bram Stoker’s legendary novel as an animated, steampunk thrill ride. The famous Orient Express takes to the skies to carry passengers across Europe aboard a luxurious zeppelin. But when people begin disappearing one by one, it becomes clear to passengers and crew alike that something sinister is on the airship – something that came aboard from Transylvania. Will the remaining passengers and crew survive to reach London?

This adventure spins a visionary new take on Dracula, placing it in a world where mechanical computers connect via telegraph to create a 19th century Internet, complete with versions of email, Facebook and Twitter, and where the same technology that connects people closer together inspires a distant evil to reach out and threaten the future.

  • Starring Alan Tudyk, Tammin Sursok and Paul Sorvino
  • Directed and Animated by Mike Roberts

The Good Captain

Jay Bushman

The Good Captain is a sci-fi adaptation of the Herman Melville novella Benito Cereno, and one of the earliest experiments in using Twitter as a storytelling medium.

The Good Captain began its initial broadcast over Twitter on November 3, 2007 and concluded on February 29, 2008. It was featured at the 2008 Electronic Literature Organization Conference in Vancouver, Washington.

EXPERIENCES

FIND OUT MORE The Seneca Society The Seneca Society

The Seneca Society
Storyworld Expansion
Rayya Deeb/Mediology

FIND OUT MORE Destination Unknown Destination Unknown

Imagine Dragons Destination Unknown:
A Hyundai Tucson Experience

Greenlight Media and Marketing

FIND OUT MORE Temple Run Temple Run

Temple Run: Take The Idol If You Dare!
Imangi Studios
Psyop

FIND OUT MORE Ancient Societies Ancient Societies

Endgame: Ancient Societies
Google's Niantic Labs

FIND OUT MORE Almost Human Almost Human

Almost Human
Fox
Storeees

FIND OUT MORE The sleepyhollow The sleepyhollow

Sleepy Hollow
Fox
Storeees

FIND OUT MORE The thefollowing The thefollowing

The Following
Fox
Storeees

FIND OUT MORE The Threshold The Threshold

The Threshold
Cisco
Juxt

FIND OUT MORE The Hunt The Hunt

The Hunt
Cisco
Juxt

FIND OUT MORE A Matter of Time A Matter of Time

A Matter of Time
Cisco
Juxt

FIND OUT MORE Hybrid High's i4 Hybrid High's i4

Hybrid High's i4
USC

ORIGINALS

FIND OUT MORE Dark Detour Dark Detour

Dark Detour
Multi-platform Horror Anthology
Originals

FIND OUT MORE Outliers Outliers

Outliers
TV Series with extensions
Originals

FIND OUT MORE Booker's Brain Booker's Brain

Booker's Brain
VR Series
Originals

FIND OUT MORE Slick Slick

Slick
Feature with Live Experience
Originals

FIND OUT MORE Webishades Webishades

Webishades
Digital Comedy Experience
Originals

PARTNERS'

PAST
WORK
FIND OUT MORE Six Minutes to Midnight<br>For Warner Brothers's The Watchmen<br>with Fourth Wall Studios: Steve Peters, Maureen McHugh) Six Minutes to Midnight<br>For Warner Brothers's The Watchmen<br>with Fourth Wall Studios: Steve Peters, Maureen McHugh)

Six Minutes to Midnight
Warner Brothers's The Watchmen
Steve Peters, Maureen McHugh for
Fourth Wall Studios

FIND OUT MORE RIDES<br>For Fourth Wall Studios: Behnam Karbassi, Maureen McHugh, Steve Peters) RIDES<br>For Fourth Wall Studios: Behnam Karbassi, Maureen McHugh, Steve Peters)

RIDES
Fourth Wall Studios
Behnam Karbassi, Maureen McHugh,
Steve Peters, Jay Bushman

FIND OUT MORE Terminator Genisys: The YouTube Chronicles Terminator Genisys: The YouTube Chronicles

Terminator Genisys: The YouTube Chronicles
Jay Bushman for Paramount Studios

FIND OUT MORE The Lizzie Bennet Diaries The Lizzie Bennet Diaries

The Lizzie Bennet Diaries
Jay Bushman for Pemberly Digital

FIND OUT MORE Game of Thrones, Season 2 Home Video Release Game of Thrones, Season 2 Home Video Release

Game of Thrones, Season 2 Home Video Release
Jay Bushman for Campfire NYC/HBO

FIND OUT MORE Welcome to Sanditon Welcome to Sanditon

Welcome to Sanditon
Jay Bushman for Pemberly Digital

FIND OUT MORE Airship Dracula Airship Dracula

Airship Dracula
Jay Bushman for Fourth Wall Studios

FIND OUT MORE The Good Captain The Good Captain

The Good Captain
Jay Bushman