After the success of The Threshold, Cisco again turned to transmedia as a way to entertain and foster connections among the members of its 19,000-strong Global Sales Force. The Hunt was a thriller that took place in locations around the world, and Cisco employees from six continents participated. Players again cracked codes and found documents, but they also contributed content, found a clue in a park in Norway, and interacted across social media in story that played out in real-time. Set in the world of Cisco and highlighting Cisco technology, The Hunt explored new ways to get people to form cross-discipline connections and use newly developed technologies.
- Experience: 2 weeks
- Audience: Cisco Global Sales Force
- Participation: Nearly 9,000 players (50% of potential audience)
- Global: International audience included: Netherlands, Japan, China, India, Australia, Canada, UK, and Singapore
- Time Spent: Over 10 minutes per day